Product spotlight: Beauty Formula by Potion London

Potion London makes the most amazing health and beauty supplements and we are super excited to feature the Beauty Formula, which promotes clear and healthy skin, strong nails and luscious, beautiful hair in this month’s Classic & Energy Lifeboxes.

We had the pleasure of speaking to Potion London and found out all about their fantastic product and how it came to be.

For those of you who don’t know Potion, briefly introduce yourself…

Potion London is a wellness brand selling health and beauty supplements. The supplements are sold in Harvey Nichols, Feelunique and at

What is the Potion ethos?

Potion helps to improve health and beauty from the inside-out. We believe that supplements should be used in addition to a healthy diet and lifestyle, to help ensure we’re getting the nutrients we need.

What are the health and beauty benefits of Potion products?

The range consists of health supplements such as The Probiotic which is a prebiotic and probiotic formula consisting of six strains of friendly bacteria. The health benefits include populating the gut with good bacteria which can help IBS, help improve the immune system, improve skin issues, improve gut issues like bloating. Eat Your Greens is a whole food formula made with spirulina, spinach, kale, beetroot, barley grass and wheat grass for a natural hit of nutrients to help boost the immune system and natural energy levels.

The beauty supplements in the range are The Collagen Boost which is marine collagen from fish, the most bio-available form of collagen. Collagen is the ‘scaffolding of the skin’. From our late twenties our bodies’ natural ability to produce collagen dramatically declines, and we start to notice sagging skin, and fine lines and wrinkles appearing. Taking a supplement can help to prevent premature signs of ageing for naturally youthful skin. The Hyaluronic Complex contains vitamin C and MSM which both contribute to collagen production, and hyaluronic acid which holds up to 1,000 times its own weight in water inside skin cells and so helps to keep skin hydrated and looking plump. The Beauty Formula is a targeted mix of 19 nutrients to help keep hair, skin and nails healthy.

What’s in The Beauty Formula and how will it work for us?

The Beauty Formula contains various vitamins and minerals chosen for their beauty-boosting properties including vitamin C which contributes to collagen formation, vitamin E is a powerful antioxidant which helps prevent and repair damage caused by the sun, smoking and pollution, zinc is essential for healthy and strong nails, biotin helps to nourish and prevent thinning and greying hair, pantothenic acid can help to prevent hair loss, and iron which can help to prevent hair loss.

Who should we buy Potion products for?

All of our supplements can be taken by both men and women. You don’t need to be unhealthy or be showing signs of ageing to start boosting your health and beauty from within!

How should we take The Beauty Formula?

Take one a day with a meal, and swallow with a glass of water. They can be taken at any time of the day. Each bottle contains 60 supplements which lasts for 2 months, so by the end of the bottle you should be seeing stronger nails, clearer skin and healthy hair.

How and why did you get involved with Lifebox?

Coincidentally I’m from the same town as where Jenny lives, and we often walk our dogs together. When the chance came up to work together we jumped at it.

What is your top wellness tip?

Get plenty of sleep!

Where can we find out more about Potion?

You can follow us on Instagram at @potionlondon and you can check out our website at

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