Follow us @lifeboxfood
on Twitter for more...
- 7days to go and we're soooo excited for our NEW June #Lifebox selection Find these new #healthysnack +more… https://t.co/5ATfH61bpu, 3 hours ago
- RT @iRawHealthyHabi: #tbt to being part of this amazing box @LifeBoxFood https://t.co/0oNCnk9pxQ, 3 hours ago
- RT @chicocowater: Amazing assortment by @LifeBoxFood ! Can you spot our product? 😁 #coconut #coconutwater #vegan #healhty #fresh… https://t.co/eC6a9c7tGF, 10 hours ago
Follow us @lifeboxfoodco
on Instagram for more...
Fuelling the Fathers……with Oak Smoked goodness by Sarah Greeff
10 June 2016
With Father’s day just around the corner we have produced a Champion of a box for the Hero of the hour…..your fabulous Pops. Our “Feed the Fathers” Special Edition features an utter winner of a biltong for all you meat eaters out there produced by Greef’s Beef Biltong, made on the Isle of Wight.
Sarah Greeff has very kindly written a little post for the Lifeblog all about how they started the business and is a great little bit of inspiration for all you budding entrepreneurs out there…….
They have have won three Great Taste Awards and have Mary Portas herself to thank for their quirky label. They have even made it into the Selfridges Food Hall, London – at the deli counter!
This is the story of how we ended up making our Oak Smoked Biltong flavour.
A common question we get asked is how did you develop your recipes? One of the things Nick is most proud of is his Grandfathers recipe the rest he just made up!
I knew nothing about making biltong, my job in Zimbabwe was running and organising all the food for the safari camps but my knowledge was only English. So when it came to snacks making the biltong was all down to Nick. I struggled to get my head around the process. He would cut the game meat into long strips and then leave them soaking in vinegar in a huge bowl for 24 hours, then he would rub a mixture of seasoning and Worcestershire sauce all over the strips in the evening and then hang them on little metal hooks in my laundry. I should explain that the laundry had walls made with decorative bricks with holes in them and gauze over them, it was attached to the back of our kitchen with a concrete floor. So whenever we wanted to go in and out we all had to do so bent double as the wires full of meat stretched accross at head height. We also had an ancient wood burning Dover Stove in there for cooking on when the power was out. So it was a little smoky…
In 2010 we decided to move back to my home on the Isle of Wight and start our own business making Nicks Biltong. In Zim we had only made one flavour and we realised that when selling from our stall we needed different flavour experiences. We visited a butchery equipment sales room to buy a vacuum packer, this is a man heaven for stainless steel bits of kit its very far removed from what we as women love in a kitchen….and Nick fell in love with a smoker. So although it was not on any shopping list I had written I couldn’t say no! Except he had never actually smoked biltong before!
Nicks knowledge and love of biltong meant that he just simplycreated our five recipes straight off, we have won three Great Taste Awards with them so he got it right from the get go. Funnily enough we have not won an award with the Oak Smoked Biltong, but it rewarded us handsomely when it was the flavour that the Selfridges buyer loved so much he listed our biltong.
Grab your Greefs inside this month’s special edition Men’s Health Lifebox “Feed the Fathers” – available now from £22.95
If you fancy getting your hands on some of the goodness or have tried it in your LB and desperately want some more, why not use the code “lifebox” for 20% off!
Click the pic to be taken to the website!
15p from each box is donated to Trekstock!
There are more than 100,000 young adults living with cancer in the UK today. They lack support because little is known about the challenges they face and few services are dedicated to them.
Trekstock is committed to understanding and supporting their needs, so that no young adult has to face cancer alone.